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He can be found in and become our CTO and has actually built an incredible dev team behind us. As we were growing, all of an unexpected that started taking place and we resembled, “Why are these little things occurring?” Little problems that began occurring. They started taking a look at it like, “We’re outgrowing the database servers we’re using.” We’re growing out of all these things that started occurring as this growth started occurring way faster than we expected.
That was type of the next obstacle we ran into as a company a little over a year in. Andrew: You did have an issue with your database. You flew out to London and you unexpectedly– was it when you landed that you saw the problem? Russell: Yeah. So, I was taking my family and we were flying to London to speak to a bunch of entrepreneurs out there about Click Funnels.
I brought my better half and my kids, remarkable experience. We land. You do not have web initially. I quick to try to make certain everything is excellent. I began seeing messages on Facebook and Skype and whatever exploding that we’re done, like, “What does that indicate?” We’re racing to the hotel attempting to act.
We were trying to move over to Amazon’s Aurora, I think it’s called, their high-end database servers. This business handcuffed us like, “No, we won’t let you leave. If you do leave, you’re going to be down for a day to 2 to be able to move everything over.” Then all of an unexpected the databases and the backups all simply crashed.
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It ended up taking three weeks before this database server had actually been reorganized. We would have been down for 3 weeks. Luckily our CTO and Dylan, these men are geniuses. They saw that. They went to Amazon Aurora servers and restore the whole database structure, migrated whatever over. We were down I think for about six and a half hour approximately.
Everyone is flipping out. Click Funnels is down. My sites are down. I’m losing money. Everybody is losing cash. Everybody wishes to eliminate us. I was simply like, ‘What do you do?” As the leader in this scenario, do you attempt to neglect it? Do you blow it off? This is my first time as a real CEO.
All I keep in mind is how pissed I was and I thought, “I’m going to let our neighborhood know how upset I am since I don’t want to attempt to conceal this and so I got my i Phone out and I’m sitting in the hotel room in London, I’m exhausted.
I just informed everyone that it was inappropriate. I seethed. Everything was inappropriate. We were pissed. This was not okay that this occurred to us and to you men and everyone. I made this video. I posted it in our Facebook group. We had at the time about 10,000 people in our Facebook group.
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We’re sorry.” I didn’t understand what was going to take place. I didn’t understand if individuals were going to seethe at me or whatever. What was fascinating was from that, we ended up getting 500-600 remarks of people stating, “We comprehend. We’re here to the long run. I do not care what takes place.
We’re with you people. We’re wishing you people.” Even Stripe who’s our merchant company, they sent us this huge gift basket in the mail, like, “We’re here. We want to ensure you men …” All this stuff, it resembled this really odd rallying of our neighborhood that everyone came together and like supported us.
All these little missteps we had actually been having more than the last 2 or three months– we discovered out later on it was due to the fact that of the database server. We moved it over, it was done. All the problems were gone. Stability was best. We were taking a look at our log like, “If we’re down six hours, individuals are going to leave.” I can’t tell you how stressful it was.
Our cancellations during that time did not dip at all. It was simply this thing where our community enjoyed us and what we’re doing so much, so they said, “We lag you.” It was just this really cool experience where I feel like we shifted from like a company to a neighborhood.
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Since then, it’s been cool. But it was certainly a very scary, really uncomfortable day. Andrew: Thinking about how you have to get your business back up and running with a crisis like that, how you need to do all your webinars, how you have to determine the vision of the company, are you still also doing the other programs? I’m taking a look at my notes here from someone in my neighborhood who stated that you’ve got some kind of program mentor individuals how to utilize Connected In and Facebook to drive traffic.
We have a high-end, I call it my inner circle. It’s $25,000. We have 100 people in that. We do high-end training with these people. Then we have lower-tier programs teaching people generally funnel structure, how to direct traffic. So, we’re doing training, however it’s all tied back to the funnels.
We do teach traffic. Andrew: Is that you personally doing it? Russell: Some of it is. Some things aren’t my ability. I’m not personally good at Facebook advertisements, but John on my team runs all of our Facebook ads. So, he trains our community mentor Facebook. Andrew: I see.
So, I teach individuals how to develop webinar funnels, how to sell on them. My entire mind is the more cash our customers and community make with their funnels, the more cash they can reinvest in us. Andrew: You do not have any standalone courses that you’re running beyond Click Funnels, do you? Russell: Yes, we do.
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Russell: So, it belongs to the entire company. Andrew: Oh, so now it’s all together. So, Dylan Jones, for example, has a piece of this. Russell: Yes. This is fascinating. This is something that’s type of cool. For me to obtain a trial user from Facebook today, it resembles $120, which is really pricey, right? However I have my book that I wrote.
So, a great deal of our front-end products are lead generation, bring individuals into our community and after that from there we offer Click Funnels on the back end. Which’s been the finest method that we’ve grown is having various front end training courses and books and products. So, we do have those.
Andrew: I see. Although this is your own stuff, some of it produced even before Click Funnels, you’re bringing it into Click Funnels into business itself. Russell: Yeah. We just recently moved all my old products since it was unusual. We had this strange thing like, “I’m doing stuff over here.” Andrew: Like Dotcom Tricks, is it owned by you personally? Russell: It is, however we’ve licensed all the products and everything into Click Funnels.
Andrew: So, when we’re discussing $12 million, what portion of that comes from Click Funnels versus the details items you still have? Russell: So $12 year one was 100% Click Funnels. We had another $5 million that came through the coaching company. At that time, they were different. Since this year, they moved together into one.
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However there’s something about like with staff members, I take a seat and state, “This is my vision,” And after that they go and they do it. It’s everything about my vision and them implementing it, right? With Dylan and Todd, the coolest thing is that they are online marketers, like me and you.
They succeeded. Therefore what’s cool is when they take a seat and they wish to code something, they’re coding it for themselves. Todd’s like, “I wish it would do this.” It’s his vision. Dylan, he invests so much time on the editor and UI. He’ll invest a day attempting to determine where to put the button and what shade the button ought to be and all these things.
You can’t get that out of a typical worker. It’s got to be someone who’s so part of it that it becomes them. That’s why I do not invest much time on the item side at all since they are so proficient at. They live it and breathe it. They sleep it.
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Andrew: What share of the business do you still own? Russell: We divided it generally 30-30-30. Andrew: Actually? Even though you plainly contributed more? Russell: I don’t understand if I contributed more. Andrew: You contributed assets that were generating profits. Russell: So, I definitely contributed properties and things like that.
I’m 100% believer because. Andrew: Really? Russell: They brought the product and the product is what’s made this fantastic. Without them, I couldn’t have done any of it. Andrew: And you could not have employed somebody to develop the product like that? Russell: I attempted. Prior to this, we spent 4 years here in my Boise offices, I had 6 full-time developers sitting in my office attempting to develop what Click Funnels ended up being for 4 years.
Andrew: What did that very first develop out appearance like? Russell: It’s sort of unsightly. It never pertained to fulfillment. No one ever saw that. Andrew: Due to the fact that it never ever worked out, even after years and years of paying these developers, you could not release it? Russell: Insane amounts of cash, yeah. The issue is it was me sitting with designers trying to state, “This is what I desire.” They do it and it resembles, “Technically that’s best, however you need to understand the marketing and the art behind what we’re trying to do.
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It’s not similar to a science.” They could comprehend the science however they could not comprehend the art. Andrew: Could you give me an example? I seem like concrete examples assist me understand principles like this much better. Russell: A concrete example of which part? Andrew: Of you providing a needs, them actually following through, however because they didn’t comprehend the art behind it, it just didn’t make sense.
So, I resemble we require a.